Born in austria and currently living in Amsterdam, Netherlands, ODO7 realized that smell was a widely ignored or forgotten sense, especially in live performance. Festivals, party's, events, product presentations, theater, cinema, expositions, all have in common that they usually miss to use smell.
As an inventor and pioneer Aroma Jockey ODO7 established the conscious use of scents in entertainment scenting many of the best clubs and festivals worldwide. The website come up with a new sensory experience, full of meanings driving the user through the history and the value of aromas, from primitive cultures to the revolution of conscious use of scents caused by ODO7.
The universe of aromatic substances and its relationship to emotions, sounds, colors, cultural properties, chemical and biological are presented within an atmosphere that renews itself constantly under the influence of the 7 main groups of aromatic elements used by ODO7 in his performances.
